“Electrify” may be the name of Paris Hilton’s upcoming new fragrance

Last week, Paris Hilton submitted a new application in order to register “Electrify” as a trademark, hinting at the possibility that her upcoming new fragrance will be titled “Electrify.” The new fragrance would be a departure from the Rush collection, which includes the latest three perfumes (Rosé, Gold and Platinum). Electrify would likely be released in 2019 and would be her 25th fragrance!