Paris Hilton brand to make debut in global travel retail

Reported by the Moodie Report

The Paris Hilton brand is set to make its global travel retail debut. It will be represented by Unique Luxury Goods in the western hemisphere and the International Brands Group (IBG) network worldwide.

Paris Hilton, which has over 55 concept stores in 50 countries, will initially introduce its Spring/Summer collection to the channel.

Unique Luxury Goods President Lola Perez said: “Paris Hilton concept stores in Latin America are very successful. The brand is well positioned in the mind of the consumer which gives an indication of the potential performance of the brand in travel retail western hemisphere. Also, through the International Brands Group, the brand will have a platform to leverage its success in over 50 countries. With the recent consolidations in travel retail, the IBG group is a good partner for brands looking for global representation.”