Paris Hilton celebrates 10 years of fragrances by releasing “Paris Hilton Limited Anniversary Edition For Women”

Press Release

Style icon Paris Hilton marks a milestone unveiling Paris Hilton Limited Anniversary Edition for Women to celebrate her fragrance line’s 10 year anniversary. The fragrance embodies Hilton’s original essence with an intensified, more concentrated version of her signature scent, Paris Hilton for Women, which continues to be a favorite and best seller around the world. Embellished with diamond-inspired crystals, Paris Hilton Limited Anniversary Edition is available in a 3.4 oz EDP now while supplies last at Perfumania stores nationwide and online at www.perfumania.com.

“I’m thrilled to celebrate 10 years,” Hilton says, “I keep getting requests all over the world for more fragrances and so I’m happy to keep creating them. Paris Hilton for Women was an obvious choice for the Limited Anniversary Edition as it was my first fragrance when I was 23 and will always be very special to me.”

“Paris’ commitment to her fragrance portfolio and the authenticity she brings to each and every facet of the creative process is a direct reflection of its global appeal and success” stated Angela Budd, VP of Marketing and Brand Development for Parlux Fragrances LLC. “Her energy and clear strategic vision, coupled with her tireless work ethic and enthusiasm, make her an incredible partner for Parlux.”

The Fragrance (MSRP $65.00)

Created by Master Perfumer Steven DeMercado, Paris Hilton Limited Anniversary Edition captures Hilton’s spirit, saying “Paris Hilton has always shown the world that she is one of a kind, a true original…This 10th anniversary fragrance is just that: Spirited, Stunning….Perfect, just like Paris.”

Cool and radiant, the top presents an ethereal halo with delicious notes of frozen apple and juicy peach nectar wrapped with dewy muguet and a splash of wet ozone. A luminous bouquet of sensual floralcy is at the heart of this fragrance. Delicate mimosa blossoms are entwined with sheer freesia and night-blooming jasmine petals, while heady, rich tuberose provides depth and texture. At its base, creamy sandalwood is infused with oakmoss and laced with feminine ylang-ylang blossoms. Musk rounds and softens the scent while a touch of pheromones creates a sensual energy and undeniable allure that makes this fragrance the perfect signature scent for every woman.

With retail sales of more than $2 billion, Parlux reported to Women’s Wear Daily last Fall that Hilton is their “longest-standing celebrity brand to date, and over time, it’s likely she will be the most profitable”. See article, “Paris Hilton: Building an Empire”: http://www.wwd.com/beauty-industry-news/people/paris-hilton-building-an-empire-8017031