Paris Hilton interview by W Magazine about the Glam App

Reported by W Magazine

Paris Hilton is nothing if not a jack of all trades—model, DJ, singer, beauty mogul, and now tech investor. On Tuesday, it was announced that Hilton has signed on as an investor and partner to the Glam App, a mobile tool founded by hair and makeup artist Joey Maalouf. Kind of like Postmates but for beauty, it allows users to book a number of services, from hair to makeup to nails, on demand. “The Glam App is the beauty app of the future,” said Hilton. “You can have top-tier beauty artists come and get you ready. For me especially, with my busy schedule, I don’t have time to drive to a hair and nail salon before an event. It makes my life so much easier.” Of course, Hilton’s blonde locks and glossy lip has been a signature for well over a decade. Here, Hilton breaks down her new role, and shares some of her best beauty tricks.

How did you get involved with the Glam App?

I’ve been a client of the Glam App for four years. I first discovered it through a few of my friends that were using the app and tagging them on Instagram, so I downloaded it and had a full glam team at my house within an hour—and had my hair, makeup, and nails done. I thought it was the most genius idea and immediately fell in love. We eventually ended up speaking and I told them I wanted to be a partner and invest in the company. This is such an exciting project for me and I’m so pumped to be launching today.

What does your role entail at the Glam App?

I am a partner and investor, but I also help to come up with creative ideas with the team. Like the new VVIP feature that we’ve added onto the app, which is higher-tier stylists and includes my favorite glam people that I’ve personally used over the years that have joined the app. Also being the face of the Glam App and doing events for the brand. I love anything to do with tech. I love being a CEO and businesswoman, so to have this be a part of my brand is a dream come true. I’m so excited for this new chapter. It’s the perfect addition to my beauty empire because it taps into everything that I’m currently doing with beauty, tech, entertainment—it’s the perfect fit as we get to use my skin-care and beauty lines that I recently launched. Beauty is something I am very passionate about.

Read the rest of the interview here.