Paris Hilton Promoting Rich Prosecco Internationally

So, basically, Paris Hilton is going to do more promotions for an unrelated product. Paris has agreed to go international for Rich Prosecco, a product that has nothing to do with her, in an unnecessarily provocative way… Yikes! And she’s also in Berlin to promote it again.

Page Six obtained a new ad of an almost nude Paris Hilton promoting the drink. I think they went a bit too far on this one. As a fan of Paris, no I’m not a fan of this one.

Anyway, personally, I’m not very supportive of this endorsement, so I’ll just close my eyes and ignore it. But just for your information, Rich Prosecco will hit US stores, soon.

From: b3njee
Time: December 11, 2007, 5:46 pm

Why are you so against Paris endorsing other products and companies? It’s easy money for her, that she can put towards her own projects. She may be worth money, but she’s not made of it, she can’t just launch her own brands out of thin air, she has to work to make it happen, just like the rest of us.

From: admin
Time: December 11, 2007, 5:51 pm

Because it is irrelevant, and right now, she’s a brand. I guess it’s good for her and she gets self-promotion, but I don’t see why I should be supporting or consuming Rich Prosecco, just because she’s endorsing it for money or whatever. The problem with Rich Prosecco is that I can’t relate it to her, unlike her hair extensions.

She can do whatever she wants, but some things I personally don’t support.

From: Jen
Time: December 11, 2007, 6:17 pm

Paris looks super fantastic in this ad !!!

Have you seen the latest naked pics of a pregnant Christina Aguillera in Marie Claire?
Paris looks much better.
But of course, the prudes and the bashers will be all over the Paris photo.

I think Paris is actually in business with Rich Prosecco, not just doing ads for them.
I bet she will go to Austria after Berlin.
I admire Paris more and more.

From: david
Time: December 11, 2007, 6:42 pm

The product and the picture are somewhat funny. It’s almost a Saturday Night Live skit. Plus, nothing says overexposure and/or oversaturation like this. (Was wine in a box already taken? This stuff sounds like they ran out of beer at the frat house and someone had some of this cheap prosecco stuff lying around somewhere.) It is easy money. However, it also becomes a lot less believable that she’s really an involved businesswoman rather than someone who will slap their name on anything that someone (marketer) puts in front of them.

She really seems intent on building a business brand. Good for her, but if she wants to build a brand, the brand could use some definition. What does it stand for? upper class living, wealth and luxury, affordability, youth, fun and independence, beauty? What market is she trying to take her “brand” to? teens, women, upscale, middle class, whatever. Currently, there doesn’t seem to be any definition. She might do better if she concentrated on a few things, maybe the fashion stuff, clothing, perfume, shoes, handbags, etc. and built that up into a defined brand and then added products, concepts, and, possibly,demographic markets later.

Currently, she’s all over the map. She’s allegedly got everything from perfumes to books, from clothing lines to canned wine, from handbags to pet clothes. Additionally, most of the products are targeted at different demographic markets. Canned sparkling wine seems down market, more Wal-Mart(ish). Yet, she put her clothing line in more up market stores like Macy’s and Nordstroms. Nothing wrong with Wal-Mart shoppers, but at some point, you need to target a market.

Anyway, for all the grief she’s going to get for doing an alcohol ad in the States, she’d have been better off doing a Coors Light ad. At least that stuff is recognizable and, judging by the picture, has a better marketing department. (What market are you going to win by painting Paris Hilton gold and putting her in a desert?)

She’s done well. This just seems odd. Hopefully, it works out for her, but it seems like a bit more focus might yield even greater returns over time.

From: Dawn
Time: December 11, 2007, 7:19 pm

The Prosecco champagne in a can is really good stuff.
Europeans know their spirits since they have so many famous wine producing regions there. Prosecco could not survive in Europe if it wasn’t good quality.

What Paris is doing makes perfect sense, she is first and foremost an international business woman.
This ad will cause a stir, which is what it’s supposed to do.
A 26 year old woman is allowed to drink and promote champagne. The ad looks classy and very European.

From: anonymous
Time: December 11, 2007, 7:29 pm

That does not look like an ad for that product. Maybe it is, don’t know for sure. But one thing I am 100% certain of is Page Six is the worst haters of all celebrities off all time with the exception of News of the World. Anything Page Six prints isn’t even worth it to be used as toilet paper.

From: david
Time: December 11, 2007, 7:54 pm

There’s a difference between prosecco and prosecco in a can. Italians are not even allowed to sell it in a can. It has to be sold outside of Italy, at least it was when I was there. I think that Munich didn’t want it at Oktoberfest again. Lastly, it’s supposedly an ad for the US, so it’s a bit irrelevant what the Euros think.

Anyway, that’s also just a bad ad. Obviously, that’s not the whole campaign, but what are they going to do with that picture. Really don’t see how they’re going to connect Paris painted gold in a desert, her fans and canned wine. (She’s also probably a bit too polarizing right now to go much beyond her fan base, add in the stigma/stereotype facing a canned wine and it’s a tough sell.) More power to her, but that’s a tough sell.

From: david
Time: December 11, 2007, 7:57 pm

I shouldn’t have stated that it’s an ad for the US, but I still don’t get it.

From: Dawn
Time: December 11, 2007, 8:30 pm

It’s CHAMPAGNE !

From: david
Time: December 11, 2007, 9:32 pm

It’s not champagne. (I really wouldn’t want to market champagne in a can, either.) Anyway, there’s a difference.

Champagne is a type of sparkling wine made in the Champagne region of France. Other sparkling wines are generally not allowed to be called champagne. In the US and most of Europe, it probably couldn’t be marketed as champagne. The French make too much of this distinction and it’s really just a marketing thing. However, even apart from that distinction, Prosecco, while similar to Champagne, or what others might normally consider champagne, is a different type of sparkling wine. It is from a region of Italy. Think of a dryer tasting Spumante, which is also a sparkling wine from Italy. Also, besides the taste, prosecco has a somewhat lower alcohol content than champagne. I’m not doing it justice, but there are different types of sparkling wines.

In any event, the point is the same, it’s a form of a sparkling wine and it’s tough to market it in a can. Honestly, even if you could call it a “champagne”, I think you’d have a better chance at marketing “wine” in a can rather than “champagne” in a can. Maybe it can be done successfully, but that pic doesn’t really look that special for the basis of a canned wine ad. Just saying it’s a tough sell.

From: And_LV
Time: December 12, 2007, 1:10 am

nice photo !

From: juju
Time: December 13, 2007, 9:28 pm

yeah, i agree, technically a sparkling wine product can only be called “champagne” if it comes from that region in france, but many other manufactueres have been calling their sparkling wine that and have gotten away with it….so far. So i’m not so hung up on that.

I do however, have may doubts that any wine or spirits could ever taste good from a can! Beyond taste, a can packaging makes the product appear cheap or low end. I’d rather see paris promoting only high end products so she can project herself as a spokesperson for ony premiun quality products. That also helps her image for her own brands. she should be projecting a personal and professional high class image, nothing else.

i don’t care about her endorsing an alcohol product either, but again if it were a premium product, it would have better cross-over appeal. Also at some point, her hard-core haters will always criticize her no matter what (ie, today’s fire-brand born again right winger attack – see TMZ – on her charity efforts) she does, so i wouldn’t even bother to try and win them over. it’s not possible.

Also, ultimately she owes them nothing. If she keeps “apologizing” to the haters, she will only legitimize their criticism. She needs to project a positive image that she has done nothing wrong, because she hasn’t! it’s never a good idea to try and pander to negative people or chase after their every expectation they define for your own “rehabilitation” in their eyes. That will never happen and it gives critics a power over her that they don’t deserve.

I say live your life and conduct your business affairs in a high class and above board manner and things will be okay in the end. Afterall, the haters will be onto the next person they can exploit in no time.