Paris Hilton skincare launches new product line at CosmoProf North America in Las Vegas

Hilton Lifestyle, LLC, a skincare manufacturer based in Los Angeles, will debut its first full skincare line, Paris Hilton Skincare ProD.N.A., at CosmoProf North America in Las Vegas. Paris Hilton will make an appearance at the expo on Sunday, July 29th, as well as attend a VIP launch event for her skincare line the preceding night. The launch event, hosted by the American Influencer Awards, will take place at Hakkasan Las Vegas Nightclub at MGM Grand Hotel & Casino.

The new skincare line is called ProD.N.A. and features four products that are based upon a proprietary formulation trademarked, GenoMatrix. This advanced complex contains exclusive enzymes, sourced from the Mediterranean Sea, that help support the body’s natural DNA repair process. The line is manufactured and packaged in Los Angeles and contains natural ingredients from around the world.

The products are available online from the Paris Hilton Skincare store and at select retailers both domestic and worldwide.