Video: Brand Equity covers the Paris Hilton brand

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From: admin
Time: October 17, 2011, 8:01 pm

I wouldn’t compare the PH brand to other celebrity brands, except maybe Jessica Simpson and some others. The PH brand is international, wide and strong. Some celebrity brands have come and gone, the PH brand is still doing strong nearly a decade later.

From: retrograde
Time: October 18, 2011, 5:52 am

Yeah, I feel like hers was one of the first celebrity brands, and it’s also one of the longest-lasting and most diverse. Other celebs have down clothes, perfume, and jewelry, but she does watches, handbags, shoes, sunglasses, pet products, etc.

From: Jen
Time: October 18, 2011, 4:16 pm

I’m quite confident that the Paris Hilton brand will continue to be strong, she can still sell when she is 90

It has to do with her own timeless classy looks, the Hilton name, and the quality of the items she offers.

Like the video says, she targets the upper middle class. Her prices are affordable and she is careful what she lends her name to.

All her items have special little touches added, without the outrageous pricetags of high couture.

A smart strategy.

From: T.K.
Time: October 19, 2011, 7:58 am

I think she is being smart by not selling just in the USA and investing so much in other countries with large population and where are people are even more impressed by an hollywood celebrity, like India and the Phillipines.

From: Jen
Time: October 19, 2011, 5:31 pm

Absolutely. Paris is an international celebrity and jet setter and she has worldwide appeal.

Today she was tweeting from Duesseldorf/Germany.